You can be the best photographer in the world, but no one will ever know if they can’t see you. Thanks to the internet there are a variety of ways to promote your photography work and grow your brand. In this list I share several free places to promote your photography work and get your name out there.
Instagram is one of the top places to promote your photography especially if you're shooting frequently. This image-based platform allows artists and photographers to share their work and gain inspiration from each other. Instagram also allows photographers and artists share their daily life and behind-the-scenes content with Their following, through its story feature.
Facebook has been a great way to market photography for a while, but The ways To effectively market On FB has changed as the algorithm change. It used to be effective enough to simply post your work and links on your FB profile or FB fan page j and as long as you have Friends or likes, you'll get engagement. Algorithms make that difficult, so you'll find more luck in promoting in FB groups. just make sure you're following rules and don't spam.
Twitter is different from Facebook and Instagram but its still a great place to market visual art and photography if you have a good strategy.
500 px is a popular social media platform and a portfolio building resource Combined. It allows you to easily provide a Clean and professional showcase. 500 px is also a great place to sell stock photos (via their marketplace) and even potentially find clients through their more premium features.
Behance is another portfolio building platform focused on Creative professionals Of different mediums. While Expanding your audience on Behance can seem a little tricky, it still serves as a great place to gain creative Inspiration and showcase a professional portfolio.
Flickr is a well-known photo sharing platform that is powered by Yahoo. Due to its long-term popularity, It has gained a large audience with a broad range of photographers with different niches and skill levels.
While Tumblr is more targeted to a younger demographic, it can be a great place to promote your work if it interests a younger demographic. Gone viral on Tumblr can also be a tricky thing to achieve but it can be beneficial.
Ello is a lesser Known creative social media platform that is very similar to Tumblr. It has a surprisingly large audience despite its lesser popularity it has d large audience. It's also a bit more sophisticated and art focused than Tumblr. Ello also hosts numerous contests which can provide both exposure and prize money!
Pinterest is one of the best marketing tools I've ever used. Because of its visual focus, this is an excellent place for photographers to promote their work. What's awesome about Pinterest is that you don't need tons of followers to go viral and get a lot of traffic. On top of that, content has a much longer lifespan on Pinterest than any other platform.