The Bright White Aesthetic creates a clean minimal look for your photos, while focusing on brighter whites. In this post, I listed some tips to help you create this aesthetic.
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Depending on the setting, mood, focus, and purpose of an image, natural light can work perfectly. Natural light makes creating a delicate soft look easy especially if it's cloudy. If it isn’t cloudy, you can shoot under shaded areas or play with harsh lighting, composition to still match the aesthetic. When shooting indoors you can use window lighting and curtains/sheets as light modifiers.
If your photo requires a controlled lighting setup, you can achieve this effect using one or multiple lights and soft boxes/modifiers to diffuse the light. The larger the subject the larger the softbox or modifier should be to create a soft look.
Get my favorite affordable Lighting + Softbox combo:
2. Capture Bright, Low Saturation, or Pastel Colors
Bright and pastel colors work great with this aesthetic. You can also acheive this look with colors that are low in saturation. If you’re shooting outdoors pay attention to the available settings to compose and create a bright white aesthetic.
3. Don’t forget Contrast in Texture/Design
Even when creating a softer aesthetic contrast is still essential and maintaining focus on the subject or message. Contrast can be achieved through texture or design elements.
4. Edit with Bright Whites Lightroom Presets & Profiles
Clean consistent editing is essential and creating cohesive theme. Lightroom mobile has made photo editing easier and faster than ever. Lightroom presets and profiles can make applying an effect as simple as one-click. The Bright White Preset Collection Includes 10 Desktop & Mobile Lightroom Presets and 10 Lightroom Profiles. Get the collection here:
5. Edit the saturation of specific colors
With presets you may still need to add a few tweaks to get the exact results you want. A common tweak is needing to edit the appearance of a color or two. This can be achieved in the the Edit Panel adjusting Color > Mix settings.